The Fidelity Denim Process
Fabric
We start with premium denim sourced from world-class mills in Italy and Japan, chosen for its hand, drape, and long-lasting recovery. Every fabric is tested in the real world. Your jeans keep their shape, their colour, and their character wear after wear.
Fit
Each rise, thigh, and leg opening is engineered in Los Angeles to sit exactly where it should. Over sneakers, boots, or bare feet. Our men’s and women’s fits are refined season after season, giving you that tailored, confidence-boosting feel the second you zip up.
Finish
Once the pattern is perfect, every pair is cut, sewn, and washed in North America, then finished with thoughtful hardware and subtle details. The result is a clean, modern jean that looks elevated on day one and only gets better as it breaks in with you.
Meet Jason Trotzuk
Founder and Creative Director Jason Trotzuk has been obsessed with denim since his teens, starting out hand-customizing jeans and dreaming up the perfect pair. Today he designs Fidelity from Los Angeles, blending his love of rock ’n’ roll, classic American blue jeans, and premium Italian and Japanese fabrics into modern, iconic fits that feel as good as they look.
