The Finer Points of Fidelity

Through years of overuse, the descriptor “premium” has lost much of its meaning, except of course, the “expensive”part. Los Angeles-based Fidelity is faithfully restoring the quality quotient to the term, one pair of jeans at a time. This glimpse behind the seams reveals just a few of the small differences that make “premium” an epithet befitting of the brand.

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    Los Angeles

  • Behind The Scenes
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  • Our Back Pockets
    Los Angeles