We start with premium denim sourced from world-class mills in Italy, chosen for its hand, drape, and long-lasting recovery. Every fabric is tested in the real world. Your jeans keep their shape, their colour, and their character wear after wear.

Each rise, thigh, and leg opening is engineered in Los Angeles to sit exactly where it should. Over sneakers, boots, or bare feet. Our men’s and women’s fits are refined season after season, giving you that tailored, confidence-boosting feel the second you zip up.

Once the pattern is perfect, every pair is cut, sewn, and washed in North America, then finished with thoughtful hardware and subtle details. The result is a clean, modern jean that looks elevated on day one and only gets better as it breaks in with you.